Whether you’re a fan or an onlooker, one can’t deny that one isn’t following the highly controversial artist of the 21st century, Kanye West. Fresh from his Grammy stunt, West arrived to New York days later and days before fashion week to showcase and present the anticipated collection with Adidas, whom he signed a $10 Million deal with. After his public split with Nike, the sneaker launch was perfect way for Wests’ to launch his designs, along with a selection of clothing.
There was no other way to kick off Mercedes Benz Fashion Week in New York than with his show, West presented a stellar collection including all the components to make a stand in fashion history. A collection was on display while the first single titled “Wolves” from his new album accompanied the mood of the show. Showcased on the models, the Adidas sneakers YEEZY 750 Boost was paired with the assortment of outfits from the collection. The tech-inspired release consisted of male and female models wearing soft tones, muted colors, earth tones, and monochromatic pieces. The collection, futuristic rebellion street-wear inspired, was the elevated matrix outfit.
The collection, broadcasted to 42 theaters in three different continents, was showed to a high-profile audience which included Anna, Wintour, Beyoncé, Jay-Z , Diddy, Cassie , Rihanna , Alexander Wang , Kim Kardashian West , and a crying North West. According to Adidas and West, Yeezy Season 1 is “a collection of apparel and footwear that cherishes universality and timelessness. Described by West as the world’s first ‘solutions-based’ clothing line, the individual pieces define a style that matches the relentless pace of contemporary lives.”
Only 9,000 pairs of the 750 YEEZY Boosts will be available for purchase. With a retail price of $350, the sneaker will be available February 28. There is no denying that YEEZY Season has officially begun, and will continue to reign. With Wests working on projects such as Rihanna’s album and his on, this year is written in his name.