Amidst Mercedes Bens Fashion Week and NBA’s All-Star Weekend, NBA player LeBron James hosted an inaugural NBA fashion show. TNT broadcasted the first ever NBA fashion show on Saturday night, titled NBA All-Star All-Style produced by LeBron James’s Springhill Productions. Although James season with Cleveland Cavaliers, 33-22, hasn’t been the best yet, he continues to lead and build upon his endorsement portfolio in 2015 and set the record why he’s the greatest.
Combined with NBA and fashion rhetoric, seven NBA players were drafted to compete in the runway competition. The seven all-star contestants included Klay Thompson, DeMarcus Cousins, Jeff Teague, James Harden, J.R. Smith (not an All-Star), Chandler Parsons (not an All-Star), and Zach LaVine (not an All-Star). The competition consisted of three rounds: dressing for the boardroom, a night out, and attire worn to the game. The top four advanced to the second round, and then the one-on-one in the final.
“This could very well be the gateway to major sports and high fashion partnerships,” Steven Hill says, a freshman at Morehouse College.
Unfortunately, being an athlete who’s physically gifted with muscular thighs and impeccable biceps doesn’t translate into being a runway model. It actually means ill-fitted suits, strained muscles, and uncomforting. Accompanied by an on staff stylist, players were responsible to bring their own clothing and captivate viewers and judges. Considering NBA players have always been known for their excellent sartorial decision—with the exception of a few, well at least 5—the fashion show was a nod to basketball players alike and sartorial mavens across the world.
“It’s good, but at the same times it bad,” says Amber Harris, a sophomore at Spelman College. “I’m unsure if they’re more concerned with their clothes that the way they plan on the court, those players cant be stellar in high end fashion but lack the skill to play basketball.”
Many millennia’s grew up an era where the basketball and football players coined one style, the struggle look. The struggle look in its context takes on a connotation of good rather than bad. Often composed of a monotone jogging suit or jogging suit pieces, basketball shorts, or white tees. Players were too worried about their rivalry on the court, rather than on the runways. Seeing why most of the NBA players made poor sartorial decisions and dressed in Steve Harvey suits that were ill-fitted and untailored.
“You know, it’s kind of like those infomercials that show the products at night. We can live with it, or we can live without it,” Sam Gissintaner says, a senior business major at Morehouse. “I could care less if they’re known for style, they were picked to play the sport of basketball—not fashion.”
The fashion show ended with NBA player J.R. Smith taking home the award for best dressed. Considering he stayed up all night to prepare for the show, as noted by GQ, he deserves it. The competitions among NBA players have bounced of the court and into the arenas and streets where athletes are donned in high fashion. Playing for keeps, the players are turning the NBA league into a runway of high fashion and even higher jump shots.
Credited as executive producer, James along with his production company, Springhill Productions, produced the show. The company, named after the housing project where James grew up in Akron, Ohio launched two shows in October and is also working on a prime-time game show for NBC. James off court earning is to be unmatched, who’s to say that we may never again witness a NBA fashion show. In all actuality, I could live without it.