Against All Odds

Moving at the beat of his own drum, Ian Jackson, a junior Business administration major, found a way to encapsulate the few things he loves—art, fashion, and music—and turn it into a lifestyle brand. With support from students and even support from Swae Lee of Rae Sremmurd, Ordinary Odds is at the height of a new wave.

In August, as the campus crowded with new and returning students, there was an assortment of hats being worn around campus by both new and returning students alike. The hat, a modern baseball cap, is simple and minimal in its overall make up and embossed with the brands logo on the front. In a variety of colors such as white, Carolina blue, and maroon, the hat has been well received off the eve of its summer release.

While on break in December of 2015, Jackson began doing a lot of sketching, writing, and learning more about the craft, essentially figuring out what he could possibly do with it. It wasn’t until June of 2016 that he officially launched it to the public.

And yet after the official launch, he has continuously dropped content that coincides with the brands mission of fostering culture through art, fashion, and photography.

In collaboration with Dos Dias, a widely respected DJ in the Atlanta University circle, OrdinaryOdds will be launching a series of radio shows and mixtapes. At the moment, everyone is seeing the clothing aspect of everything, but with the release of the radio show it’ll surely create more hype around what OrdinaryOdds is and what it can do.

For Jackson, he’s set on making sure the brand is around for a long time, and not just a quick phase. Between school and managing it all, he’s working to integrate it into something he can do for his profession or at least have it continue to thrive after his collegiate career.

“We just want to keep switching it up and coming with more concepts,” said Jackson.

At a recent Hump Wednesday, the school’s weekly celebration by Campus Alliance for Student Activities (CASA), he made only twenty of each color way to distribute. With that, he made sure to not over saturate campus with too much merchandise, but also he wanted to make people feel like they’re a part of an experience, and not just a customer.


Jayson Overby, Jr


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